04Helium Mobile / Nova Labs / Case Study

Coverage Planner

A map-first planning tool for prospective Helium Mobile hotspot deployers. Translates a dense DePIN reward model into a decision you can make in under five minutes.

Client
Helium Mobile / Nova Labs
Role
Lead product design
Year
2024
Status
Shipped
Helium Mobile hex mark
Helium Mobile Coverage Planner. Turning a decentralised wireless network into a decision you can make in under five minutes.

The five-minute decision

Helium Mobile is a consumer mobile carrier whose network grows through hotspots that people buy and install themselves. Every new deployer faces the same question before spending any money. Where should I put this, and is it worth it?

Answering that question well requires reading signal strength, existing coverage, reward history, on-chain activity and local user density, all at once, in a specific postcode. The raw data was all there. What was missing was a surface that could get a non-expert from curiosity to decision without burning an afternoon.

I led product design on the Coverage Planner, a web app built to be that surface.

End-to-end: drop a pin, model coverage, review boost, submit a deployment plan. The five-minute flow in one take.

Get a non-expert from curiosity to a confident deployment decision in under five minutes.

Design brief, 2024

Density without clutter

The hard part of data-dense design is subtraction. Every data layer we shipped had to earn its place on a map already carrying terrain, roads and the user's own point of interest.

I grouped layers into three tiers: ambient context that is always on, decision-critical overlays surfaced by default for a given task, and power-user layers that the map hid until explicitly asked. That gave the interface three speeds: glance, read, analyse.

Helium Mobile coverage heatmap over a Los Angeles neighbourhood
Coverage heatmap. Ambient context always on; intensity communicates signal density at a glance.
Laptop showing hex details with boost multiplier

1M+

Hotspots on the Helium Network

3

Layer tiers: ambient, default, power

Mapbox

Live tiles + custom overlays

React

Design system shared with app

Onboarding around the jargon

Much of the audience was new to DePIN. A user could understand why they wanted better mobile coverage without wanting to learn how a decentralised wireless network compensates infrastructure providers.

I wrote the onboarding so that the product is usable with zero crypto vocabulary, and the vocabulary is available on tap for anyone who wants it. "Rewards" is a number; you can click through to see how the number is earned. Wallet connection is optional for browsing and only required at the point of ordering. Every jargon term links to a short, plain explanation.

Regulatory scrutiny on crypto-linked products was tightening at the same time, so the tone had to read as infrastructure, not speculation. No rocket ships. No moons.

Landing page: How to maximise hotspot potential
Landing surface. Plain language first, jargon available on tap.
Search by location, with online radio and hotspot stats
Featured boosted locations list

UI that reads on a phone

Most planning started on desktop but plenty of the audience was out walking properties, phone in hand. The mobile pattern mirrors the desktop layout: boosted location sheet up top, map behind, key decision panels as drawers that do not fight the map for attention.

Hex details panel on the Coverage Planner map
Hex details. The single pane that tells a deployer whether a specific hex is worth the capital.

Plan, model, submit

Prospective deployers build a plan as a named draft, watch it model coverage asynchronously, and submit once they are confident. Plans accumulate in a personal list with their status visible at a glance.

Reward multiplier card showing location boost and duration
Submit Coverage Plan form with latitude, longitude and hotspot type
My Plans list showing modelling and finished states
  • Figma
  • React
  • Mapbox
  • TypeScript
  • Solana

Working across timezones

The product team was split across the US and Ukraine. Design decisions lived in Figma, specs lived in a shared doc, and we ran a lightweight async loop so that neither side lost a day waiting for the other. Weekly live sessions were kept for the hard trade-offs. Everything else was written down.

Outcome

Growth

Core of hotspot deployment flow

Lead

Product design across the surface

Async

Distributed team, US + UA

DePIN

Without the jargon

The Coverage Planner shipped as the default planning tool for prospective Helium Mobile deployers and became a core part of the network's growth story. The lesson I carried out was editorial: in a data-rich product, the hard design work is deciding what not to show.